Unique Input is Essential

People are limited by their file editors. When everyone uses the same tools, everyone gets the same results. To create something unique is to take a path nobody else is taking. You can't do that with generic, one-size-fits-all software.

Specific Output Files are Required

Examples by persona, expanding output tree.

Each environment requires its own files with specific optimizations.

Restaurant -> Website -> menu.html -> image.png -> Prints -> menu.pdf -> backup.pdf

Webpages

• HTML
• Hydration
• CSS
• og:image
• twitter:image

Print

• CMYK, dpi

Tight Iteration Cycle

Having a tight feedback loop is the name of the game. If it takes an hour to create high quality outputs, you'll wait an hour. If it takes 3 seconds, you'll improve 100x faster.